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From Illmatic to Iconic Investor: The Untold Story of Nas, Hip-Hop’s Startup King

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John Paul
Jul 15, 2025
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Nas & Jay-Z

When Nas dropped Illmatic, he didn’t just change hip-hop—he set a new standard for lyrical genius. But what most fans don’t realize is that Nasir Jones has also rewritten the rules of wealth-building, quietly becoming one of the savviest investors in the music world.

The Rapper Who Saw the Future

With 13 studio albums, over 30 million records s…

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